Joe Myers Kia

Editor:

Ted West

Price As Tested:

$26,475

“All-new midsize sedan is quiet and refined.”

Somebody please tell the Koreans to slow down!

Not that it would help. As other world carmakers stroll along at their customary dignified pace, Kia and Hyundai continue to lunge forward by leaps and bounds. What takes the others six or seven years to accomplish, Korea does in half the time. The rate of improvement in Korean cars is almost alarming. The fine Hyundai Genesis luxury/performance vehicles are one instance. And now Kia joins in with its all-new 2011 Optima. Aimed at the fast-growing mid-size family sedan segment, this is a car of startling finesse, offered at a seductive Korean sticker price.

One look at the new, 2011 Kia Optima confirms its distinguished aesthetics. They are at the very forefront of contemporary design, sleek, muscular, with none of the odd feel that sometimes characterizes new Asian cars. This is a family sedan that will earn its place in the American driveway.

The Optima's interior appointments and materials are handsome, generous, first-quality in every respect. Beautiful leather adorns the dashboard and seating, promoting the impression that driver and passengers are traveling First Class. Seating is comfortable and delivers just the right degree of firm support, even in the rear seats, allowing the driver to make alert, confident driving decisions.

The design and layout of the Optima instrumentation reflect well-considered ergonomics and cutting-edge technology. Legible, pleasingly jewel-like instruments reconfirm that this is no mindless commuter module. The expected provisions are all present, plus one or two bonus conveniences. These include a cooled glove compartment for keeping sodas chilled and heated/cooled seating.

The Optima offers a full inventory of options, everything from a nav package to a back-up camera, paddle-shifter transmission shifters to an extra-large panoramic sunroof, and more. Connectivity conveniences include satellite radio, USB audio input jacks and Bluetooth wireless, with steering wheel voice activation controls that deliver hands-free phone operation.

The Optima's over-the-road characteristics are similarly enlightened. Its front-wheel drive system propels a four-wheel independent suspension that is athletic and responsive, vital in sudden emergency-avoidance maneuvers. The ride is nicely compliant over rougher pavement, yet the suspension accurately communicates all road-surface information, keeping the driver fully informed. The Optima chassis is so good that, while no raging performance sedan, its handling has a very sporty glimmer.

For our initial test, the Optima was only available with a 2.4-liter four-cylinder of 200 horsepower. This engine, while less than exciting, proved entirely satisfactory for normal driving. Quiet at highway cruising speeds, it delivered enough power to keep you competitive in the Interstate grand prix, while delivering an EPA-estimated 24/35 mpg City/Highway. Subsequently added is a somewhat more powerful 274-hp 2.0-liter turbo Optima. And in 2011 Kia will debut a 2.4-liter hybrid package.

Editor:

Ted West

Price As Tested:

$26,475

“All-new midsize sedan is quiet and refined.”

Kia corporate officials refer to the 2011 Optima as a paradigm shift for the company, and truly it is. This is a bold, fresh prism through which to view the Kia image. As with the recently redesigned Kia Sorento and the quirky, good-natured Kia Soul, the new Optima's design focus is no longer Korean nor even Asian. It is a world car as surely as are the latest mid-sized sedans from Ford, Toyota or Honda. Sleek, aggressive and modern, the Optima requires no visual translation. It is immediately at ease.

In the longer/lower/wider department, the Optima is three inches longer, its length is two inches greater, and it is one inch lower and one inch wider than the previous model. Aimed directly at Generation X buyers between 35 and 49 years of age, it is a perfectly tailored fine Italian suit, from Korea.

The grille is elegantly simple, with a chrome bezel surrounding its black mesh screen. The mesh grille is a keynote taken directly from the more exotic models of Jaguar, Aston Martin, Bentley and others. A dramatic low front air dam gives the nose an aggressive look, while also contributing to better fuel mileage. The headlight complex is wraparound and racy, in contemporary practice, a major design element, and the broad wheelbase and low stance imply willing athleticism.

Big wheel flares give additional muscularity to the Optima's flanks, and its bright silver wheels, available in several patterns and sizes, are cutting edge. The sides of the car are exceptionally clean, with just three horizontal character lines giving them form and flow. At the rear, wraparound red taillights complete the dynamic, sporty look, with dual chrome exhausts, one at each side, fulfilling the sporty image. The latter duals, of course, are gilding the rose, dual exhausts on an inline four-cylinder are pure styling, snow shoes on a duck. Still, the imagery is enticing.

Editor:

Ted West

Price As Tested:

$26,475

“All-new midsize sedan is quiet and refined.”

The interior of the new Optima has the look and feel of a finely appointed European sedan. The dashboard gleams with pebble-grain black leather, each element and contour handsomely stitched with French seams. The instruments are completely free of look-at-me gimmickry. They use a clean, crisp adults-only font. The controls on the center console are angled ten degrees towards the driver, facilitating operating them with a minimum of distraction. A digital dashboard computer delivers information like instant fuel mileage, fuel range and outside temperature.

The Optima steering wheel tilts and telescopes and is jam-packed with controls for audio, cruise control, phone and Eco setting. (The latter optimizes fuel mileage by adjusting the transmission's shift schedule.) The gearshift lever has black wood trim with silver flakes dusted into the surface, a luxury touch that we found only mildly winsome. The PRND gearshift positions are on the far side of the transmission tunnel, with the manual shifter located closest to the driver.

Five-passenger seating is excellent, with a full range of adjustability available in the driver's seat. However, the center-rear passenger must ride the camel's hump until reaching your destination. The seats are firm, well-bolstered, and deliver snug lateral support for more vigorous driving. Heated front and rear seating is available, as is front-seat cooling. A heated steering wheel warms your hands in winter, and a moderately successful cooled glovebox keeps your refreshments chilled year-round.

Pleasingly, both front windows feature fully automatic one-touch up/down operation, a provision found in pricier European sedans The panoramic sunroof is huge, airy and truly bright. When closing it, the sunscreen panel closes automatically as well, no more reaching up to manually shut the screen. A separate function opens only the screen and tilt roof. Nicely done.

The navigation system is straightforward and easily used, and the HVAC climate-control system left no room for complaint. Infinity's deluxe 12-speaker audio system was handsomely mounted around the doors and dash and delivered superb sound.

Perhaps the highest praise we can give the Kia interior is that nearly all the controls were self-explanatory and easy to use. Only the heated steering-wheel control, located low on the steering column, temporarily eluded us.

Cargo space is cavernous. The trunk lid is opened by a remote. Gaping into this voluminous trunk, it's clear that the family summer vacation will be a fully equipped event.

The 2011 Optima's interior appointments concede nothing to its European or American competitors. With cars like this, the time may have come to dream of driving a mid-size sedan.

Editor:

Ted West

Price As Tested:

$26,475

“All-new midsize sedan is quiet and refined.”

The 2011 Kia Optima LX ($18,995) comes with a 2.4-liter four-cylinder engine and a choice of 6-speed manual transmission or 6-speed automatic ($20,495). Standard features include cloth seat trim, air conditioning, solar glass, outside mirror turn signals, AM/FM/CD/MP3 with Satellite radio, USB input jacks, glass antenna, dual dash power takeoffs, cooling glovebox, front/rear armrest and cupholder, sunglasses holder, front/rear in-door bottle holder, illuminated vanity mirror, tilt/telescope steering, steering-wheel controls, keyless entry, power windows with driver Auto Down, intermittent wipers, driver's power lumbar support, up/down tilt headrests, 16-inch wheels with 205/65R16 tires. A Convenience Package ($600) upgrades to an eight-way power driver's seat, auto-dimming rearview mirror with Homelink and compass. The LX Technology Package ($2,700) includes the Convenience Package and adds the navigation system with rearview camera, Infinity premium audio, and dual-zone climate control.

Optima EX 2.4 ($22,495) adds foglights, heated outside mirrors, exterior chrome/body-color door handles, glovebox illumination, Smart Key wtih push-button start, auto light control system, 17-inch alloy wheels with P215/55R17 tires. The EX Premium Package ($2,250) adds a panoramic sunroof, four-way front passenger seat, driver's seat memory, heated and cooled front seats, heated rear seats, heated steering wheel, wood trim. The EX Technology Package ($2,000) includes the Premium Package and adds the navigation system with rearview camera, Infinity premium audio.

Optima EX 2.0T ($24,495) features the 2.0-liter four-cylinder turbocharged engine, larger front brake discs, unique front grille. Premium Package EX 2.0T ($2,150) adds the panoramic sunroof, four-way front-passenger seat, heated/cooled front seats, heated rear seats, heated steering wheel. Technology Package EX 2.0T with Premium Package ($2,000) adds the navigation system, rearview camera, Infinity premium audio.

Optima SX 2.0T ($25,995) features a sport-tuned suspension, P225/45R18 tires, 18-inch black machined wheels, black front-brake calipers, HID headlights with auto leveling, LED rear lights, unique front/rear bumper design, sculpted side sills, spoiler, aero wiper blades. Premium Package SX 2.0T ($2,150) includes the panoramic sunroof, four-way front-passenger seat, heated/cooled front seats, heated rear seats. Technology Package SX 2.0T with Premium Package ($2,150) includes navigation with rearview camera, Infinity premium audio. (All New Car Test Drive prices are Manufacturer's Suggested Retail Prices, which do not include destination charge and may change at any time without notice.)

Safety features include dual front advanced airbags, front side airbags, side curtain airbags, side-impact door beams, front/rear crumple zones, impact-absorbing steering column, three-point seatbelts, front seatbelt pretensioners, adjustable front seatbelt anchors, child safety locks, childseat anchors, emergency trunk release, four-wheel power anti-lock disc brakes (ABS), brake assist, traction control (TCS), electronic stability control (ESC), hill-start assist (HAC), tire-pressure monitor. Optional safety features include the rearview camera.

Editor:

Ted West

Price As Tested:

$26,475

“All-new midsize sedan is quiet and refined.”

The all-new 2011 Kia Optima is a fully equipped world car. It provides good performance, high efficiency and generous creature comforts. In value, comfort and quality, it is at least the equal of the Japanese competition, available at a slightly better price.