This is the fourth year in a row that Kia is going to be partnering with the League of Legends European Championship. They will be the main automotive partner for both the spring and summer seasons in 2022. A variety of top contenders and defending champions are going to be partaking in the January through April spring season as well as the July through September summer season. Held at the Berlin LEC Studio, there will also be a Kia Player of the Game segment.
Kia plans to engage the global eSports fans in a number of experiences at the event, along with the help of the LEC organizing committee. The League of Legends is a quickly growing eSports platform that is used by over 100 million people each month, along with twelve different leagues with billions of viewers.
Kia is the first major partner to join the LEC committee since it was rebranded. Thanks to Kia's focus on being an innovative brand, there is sure to be compelling content for all of the people checking out the event.
Joe Myers Kia stands by the quality and integrity of Kia, and we're happy to provide you with more information regarding their future endeavors with the League of Legends European Championship in 2022. Reach out to us through our website or by phone, or you can stop down to our dealership if you happen to be in the area.