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Kia recently introduced its new Hero Film along with a dynamic lineup of fan engagement activities for the 2026 FIFA World Cup. Driven by its global philosophy, "Inspiration Connects Us All," this campaign aims to offer an uplifting experience for both athletes and fans as they get their first taste of the tournament’s energy. The initiative highlights Kia’s role as FIFA's Official Mobility Partner, committed to creating unforgettable memories for football lovers worldwide.

 

With global temperatures steadily rising and summer heatwaves growing more severe, regular vehicle maintenance has shifted from a smart habit into an indispensable safety precaution. Intense heat speeds up mechanical degradation, dries out vital fluids, and places immense stress on critical automotive systems. Skipping seasonal maintenance drastically increases the risk of unexpected roadside breakdowns, overheated engines, and dangerous tire blowouts on blistering pavement.

 

With the winter frost finally receding, your vehicle is ready for a fresh start. The combination of freezing conditions and corrosive road salt frequently results in "unseen" damage that can gradually reduce fuel efficiency and jeopardize driver safety. By scheduling a comprehensive spring tune-up today, you can ensure your car remains dependable and fully prepared for every road trip on your upcoming seasonal calendar.

 

For the third year running, the Kia EV9 has secured the title of KBB Best 3-Row EV. This high-profile accolade places the 2026 Kia EV9 in a league of its own. Experts at KBB highlighted the SUV for its passenger-oriented interior, rapid charging speeds, remarkable range, and industry-leading warranty coverage.

 

For those who want to play it safe on the road, the 2026 Kia Sorento is a perfect option. Drivers looking for maximum peace of mind should consider the 2026 Kia Sorento. This SUV recently achieved the prestigious 2025 TOP SAFETY PICK+ designation from the Insurance Institute for Highway Safety (IIHS). As the highest honor in the automotive industry, this award highlights the Sorento's exceptional engineering and crash protection. It joins several other models in the Kia lineup that have secured this top-tier safety rating.

 

For eight decades, Kia has built its reputation on the pillars of value and excellence. To commemorate 80 years of success and community impact, the company hosted a gala dedicated to the craftsmanship of the Kia brand. Joined by partners like the Hyundai Motor Group, the event served as a sophisticated yet warm gathering for the global Kia family and their long-time supporters.

 

It's basketball season once again, and few are more thrilled than the team at KIA America. On October 29, 2025, the NBA revealed that it would renew its partnership with Kia America while also extending that collaboration to include the WNBA and the NBA G League. The renewed agreement is a major win for the leagues and for Kia, paving the way for even more NBA, WNBA, and G League events supported by Kia’s leadership and continued commitment.

 

There’s a saying that all good things eventually come to an end—and in the automotive world, that often means saying goodbye to beloved models. At the close of the 2025 model year, Kia announced it would retire the spirited Soul from its vehicle lineup. Still, the automaker plans to celebrate the Soul’s legacy by honoring its distinctive personality, impressive versatility, and the one-of-a-kind character it brought to the Kia brand.

 

Kia is a global leader in the automotive world, and it recently added another achievement to its long list. Kia’s all-electric vehicle, the EV9, was awarded the Mass Market honor in the J.D. Power 2025 U.S. Tech Experience Index Study. The 2025 EV9 received this recognition for its one-pedal driving system, which drivers report is efficient, convenient, and easy to use.

Federal tax incentives for electric vehicles are coming to a close. The Clean Vehicle Credit—worth up to $7,500—is set to expire on September 30, 2025, unless extended. The separate tax credit for home EV charger installation will end even sooner, on June 30, 2026. If you're thinking about buying a Kia EV in Houston, now is the time to plan.