Kia America continues its holiday tradition of supporting St. Jude Children's Research Hospital for the second consecutive year. St. Jude, a leading institution in medical research and treatment, will benefit from funds raised during this charity drive. The donations will aid in financing treatments and finding cures for critical childhood illnesses. Last year's "Accelerate the Good" event by Kia successfully raised $1.35 million, earning the automaker the prestigious title of St. Jude's New Corporate Partner of the Year.
This year, "Accelerate the Good" will run from November 16 to January 2, 2024. Kia will contribute to St. Jude for every new Kia leased or sold during this period. The automaker also urges its vendors and employees to contribute further. A television commercial titled "The Season of Giving Back" aims to raise awareness about this fundraising initiative. St. Jude's policy of not billing families for cancer and serious illness treatments resonates with Kia, fostering pride in its support of this aspect of the hospital's work.
Though this marks only Kia's second year collaborating with St. Jude for "Accelerate the Good," the event has been ongoing since 2019 with other organizations. Since its inception, it has raised over $22 million, supporting various causes like aiding military families, providing relief during natural disasters, addressing homelessness, and combating hunger.
To discover how your next Kia purchase or lease can contribute to St. Jude's cause, reach out to our sales team at Joe Myers Kia today.