It's basketball season once again, and few are more thrilled than the team at KIA America. On October 29, 2025, the NBA revealed that it would renew its partnership with Kia America while also extending that collaboration to include the WNBA and the NBA G League. The renewed agreement is a major win for the leagues and for Kia, paving the way for even more NBA, WNBA, and G League events supported by Kia’s leadership and continued commitment.
Kia Announces Extension of the Multi-Year Partnership
SeungKyu Yoon, also known as Sean, President and CEO of Kia North America, shared the exciting news with great enthusiasm. He stated, “Basketball inspires passion, connection, and possibility—values that energize all of us at Kia. As partners and true fans of the game, we're honored to continue our journey with the NBA, WNBA, and NBA G League.”
Kia’s partners in the basketball community echoed the excitement. Colie Edison, Chief Growth Officer of the WNBA, commented, “Kia has been an incredible partner in helping elevate the WNBA’s platform and celebrating the excellence of this league. From performance awards to immersive All-Star activations, Kia's continued investment underscores the momentum of our league and the value of women's basketball.”
Kia currently partners with an impressive 15 NBA teams and plans to continue leveraging those relationships to support the NBA, WNBA, and NBA G League. The brand will remain a key presence in events such as the NBA Skills Challenge, the NBA Draft, the ‘Who Ya Got’ social platform, NBA performance awards, and more. WNBA teams will also continue to benefit from Kia’s involvement in performance awards, the draft, WNBA Live, and creative projects like the ‘Inside a Kia’ content series at AT&T.
Since the announcement is still fresh, Kia is expected to share additional details about future events soon. We’ll keep our customers informed as Kia reveals more about its involvement during this basketball season and beyond.
Learn More About Kia's Partnership with Basketball
With Kia contributing to so many major basketball events, it’s tough to capture everything they’re doing. If you’d like to learn more about Kia’s role in enhancing the basketball experience this year, please reach out to our dealership for additional information.